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Search Engine Optimization

That feeling when you finally reach Google’s coveted first position or nab a high-converting featured snippet? Priceless. SEO can be a long, challenging road, but man are the rewards sweet. Regardless of whether you’re a national brand set on ranking well for competitive terms or a small Buffalo business curious about local SEO, Parkway Digital can help you stand out in the search results.

Parkway Digital team discussing search engine optimization

Buffalo-based SEO services for businesses big and small

SEO is an ongoing process, but without the right framework, you’re not going to get very far. Whether Parkway Digital is building your website from the ground up or doing a few upgrades within your existing digital footprint, we’ll start with search engine optimization basics, from crawlable code and optimized title tags to a clear site structure and SSL certificate. Did we lose you there? It’s okay; it sounds worse than it is, we promise.

Search optimization doesn’t stop with technical SEO. Next up is a content strategy that grows your credibility with search engines and searchers alike. Parkway Digital will take care of creating product pages, resources and blog posts that answer common customer questions and show just how much you know about your industry, all based on keywords and phrases potential customers are using to search online.

The bottom line: if you want your website to show up at the top of valuable search engine results pages, you’re going to need a strong SEO strategy. From local SEO to on- and off-page optimization, the Parkway Digital team has the skills and tools to help you reach potential customers with search. Of course, we’re constantly researching and learning to stay ahead of the latest SEO trends and search engine standards.