local SEO services, small business SEO, Buffalo SEO expert

Search Engine Optimization

That feeling when you finally reach Google’s coveted first position or nab a high-converting featured snippet? Priceless. SEO can be a long, challenging road, but man are the rewards sweet. Regardless of whether you’re a national brand set on ranking well for competitive terms or a small business curious about local SEO, Parkway can help you stand out in the search results.

local SEO services, small business SEO, Buffalo SEO expert
  • Technical SEO
  • Local Optimization
  • Inbound Analysis
  • SEO Audits
  • Link Building
  • Keyword Research
  • Content Marketing


SEO is an ongoing process, but without the right framework, you’re not going to get very far. Whether Parkway is building your website from the ground up or doing a few upgrades within your existing digital footprint, we’ll start with the basics, from crawlable code and optimized title tags to a clear site structure and SSL. Did we lose you there? It’s okay; it sounds worse than it is, we promise.

Search optimization doesn’t stop with technical SEO. Next up is a content strategy that grows your credibility with search engines and searchers alike. Parkway will take care of creating product pages, resources and blog posts that answer common customer questions and show just how much you know about your industry, all based on keywords and phrases potential customers are using to search online.


We love building websites that are easy to use, easy to find and easy on the eyes. Parkway’s web team knows their stuff and they’re big fans of helping our clients learn too.


No matter what your goals are, Parkway can create digital ads that help you meet them. Unless, of course, your goals don’t include selling more stuff or connecting with customers.


Want to keep site visitors and search engines coming back for more? Fresh content is key, but your blog (unfortunately) won’t write itself. That’s where Parkway comes in.