Local SEO
Did you know that 46 percent of all searches on Google are for local information? Let’s face it… people aren’t pulling out the phone book to find your address or phone number these days. Instead, your potential customers are turning to the internet. If you have a brick-and-mortar storefront or physical site, investing in local SEO is a great way to get your business seen in the results of location-based searches. At Parkway Digital, we’ll make sure there is nothing standing between your local business and potential customers with smart local SEO.
Putting your business on the map with local SEO
If you want to put your business on the map, it’s important that directories like Google My Business, Yelp and Facebook have the right info about your business, including your location, hours, contact information and services. We’re happy to help you manage these details. We know how important it is for your customers to be able to contact your business because we’re a local business too!
When people enter location-based searches in Google, like “Buffalo dentists” or “salon near me,” the closer your business is to the top of the list, the better! Consistent business information, customer reviews and unique details, like “free WiFi” or “dog-friendly,” appeal to searchers and search engines alike.
Keeping your business information up to date on your website is another big part of a complete local SEO strategy. Adding your business information to the header or footer of your website means that no matter what page a customer lands on, they’ll know where to find you. While we’re at it, we’ll create a contact page allowing customers to reach out to you at any time – not just from 9 to 5. Building an accurate online presence with local SEO breaks down barriers between you and your customers, making your business more trustworthy.
