Social Media Marketing
Social media is a pretty cool digital tool when it comes to building your brand. Platforms like Facebook and Instagram give you the power to connect one-on-one with customers, which is pretty much impossible anywhere else besides your actual store. If keeping up with your social media followers’ comments and new reviews isn’t on your to do list, we’ll add it to ours.
Designing customized social media campaigns
If you want your business to thrive on social media, you’ll need a little bit more than the occasional pretty picture or clever caption. Our social media team has the skills to turn your social media ideas and goals into reality. We build customized campaigns on the platforms where your target audience spends time to help you connect with the right customer.
If you’re not sure which platforms make sense for your brand, we’re happy to guide you in the right direction. Our team will also create a social media style guide to help your brand stay consistent across each of your social media accounts with the same voice, design, graphics, colors – we think you get the point.
You know how important it is to put your best foot forward on social media, but what worked a few years ago (or, honestly, even a few months ago) might not be what gets results on LinkedIn and Facebook today. Let us keep up with shifting social media marketing trends and algorithms (because we actually really like that sort of thing) so you can take care of the details you love about your business.
Whether you’re spending a few dollars promoting your annual sale or looking for a full-blown social media campaign, Parkway Digital can help you grow with social media advertising. Don’t get us wrong, organic social media is powerful, but adding a little bit of advertising to your digital strategy lets you reach beyond the fans who already know and love your brand.