Social Media Content
There are a lot of important parts of a successful social media campaign. The most important? Your content. If your statuses, photos and links don’t spark engagement or drive traffic, what’s the point? At Parkway Digital, we create and curate high-quality social content that helps your brand stand out and provides value to your customers. We’re experts at building stand-out social media profiles across platforms, including Facebook, Instagram and LinkedIn.
Creating social content that reflects your brand
Our social media team will start by getting to know you and your business. They’ll create a voice and visual style for your social media accounts that mirror your brand’s unique personality and speak to your followers. We know how time-consuming creating social media content can be. If you want to establish your business as a go-to resource, you should be sharing a lot. This is where Parkway Digital can help.
We create content for our clients that is as unique as they are! Blog posts written with social shareability in mind are a great way to show off what you know and encourage followers to visit your website. Visual content is just as important as verbiage, especially on platforms like Instagram and Pinterest. Your photos and graphics should immediately grab your followers’ attention.
If you want to stay present in your followers’ feeds, just sharing your own content isn’t going to cut it. We’re intentional and strategic about the sources we share from your profiles. Curated content, gathered from high-quality sources, adds value to your social profiles and gives people one more reason to follow you. Your social media content doesn’t always need to be about you. Curated content shows followers that you want to be part of the conversation, not the center of attention.
