Executing your social media marketing plan
Our team understands the power of social media and what it takes to harness that power for your business. We’ll start by getting to know what you want your social media strategy to accomplish. Some good options: growing website traffic, boosting brand engagement and generating new leads.
A well-designed strategy is built with these goals in mind, as well as your target audience’s likes, dislikes and online behavior. After getting to know your followers, we’ll create a social media marketing plan that connects your brand with your customers on the platforms where they are most likely to spend their time – and money.
Social media’s new features and changing algorithms keep us on our toes. As a business, your social media strategy needs to be flexible enough to adapt to these changes. Otherwise, your carefully planned and executed strategy could be doing more harm than good. Parkway Digital is constantly looking forward, so we’re ready for any surprises Facebook and Instagram throw our way.
Our social media team will be there to walk you through executing your new social strategy. With a customized plan guiding your social media presence, you’ll be able to stick to a posting routine and be more intentional about the content you are sharing. Over time, you’ll learn what connects with your audience and helps you meet your marketing goals – and what doesn’t.