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Social Media Strategy

A few posts here and there isn’t enough to catch your target audience’s attention on social media. You have to work hard to earn even a few minutes in the spotlight. If you really want to grow your brand on social media, you need a social media strategy. No more posting for the sake of posting! That’s where Parkway Digital’s social media team comes in.

Parkway Digital Instagram profile screenshot on tablet display

Executing your social media marketing plan

Our team understands the power of social media and what it takes to harness that power for your business. We’ll start by getting to know what you want your social media strategy to accomplish. Some good options: growing website traffic, boosting brand engagement and generating new leads.

A well-designed strategy is built with these goals in mind, as well as your target audience’s likes, dislikes and online behavior. After getting to know your followers, we’ll create a social media marketing plan that connects your brand with your customers on the platforms where they are most likely to spend their time – and money.

Social media’s new features and changing algorithms keep us on our toes. As a business, your social media strategy needs to be flexible enough to adapt to these changes. Otherwise, your carefully planned and executed strategy could be doing more harm than good. Parkway Digital is constantly looking forward, so we’re ready for any surprises Facebook and Instagram throw our way.

Our social media team will be there to walk you through executing your new social strategy. With a customized plan guiding your social media presence, you’ll be able to stick to a posting routine and be more intentional about the content you are sharing. Over time, you’ll learn what connects with your audience and helps you meet your marketing goals – and what doesn’t.

Let’s Chat

Want to work with us? Let’s build something together.