Studio News

What’s in a name? There’s a lot in ours

By May 27, 2019 July 11th, 2019 No Comments

If you’re curious about where the name Parkway Digital comes from, you’re not alone. We get that question a lot. Where did it come from? Why did we choose it? What does it mean?

It makes sense that you’re wondering. We used to go by Reilley Design Studio, and that fit perfectly within the agency naming convention around here. But that was boring. And didn’t really say anything about what we love most: digital marketing and our community. So we went back to the drawing board.

Chris and Rob attended a talk at the Albright-Knox by Doug Blonsky, president and CEO of the Central Park Conservancy. He had a lot to say about how the park system and the cultural destinations within it work together to be a community asset. That got Chris and Rob thinking.

Parks and Parkways

Olmsted, Vaux & Co. first used the term “parkway” in their Central Park proposal in the 1850s. However, it was in Buffalo that these wide streets lined with shade trees came to be. Frederick Law Olmsted and Calvert Vaux’s system of parks and parkways has connected Buffalo’s neighborhoods since the 1870s.


Photo credit: Swift Visuals

Have you walked down Lincoln Parkway after dinner at The Terrace or stopped at the Elmwood Village Farmers’ Market on Bidwell Parkway lately? More than 150 years later, Buffalo is benefiting from Olmsted’s belief that traveling from park to park should be done in a relaxing landscape.

At Parkway, we love Olmsted’s vision of our city so much, we named ourselves after it. You may have even noticed the roundabout in our “P” logo (the one at the top of this page), a teeny-tiny nod to the circles that each Buffalo parkway leads to.

Today, we work to unite our community with digital connections, rather than physical ones. Our clients are truly our partners. We love getting to know them and celebrating wins together as their businesses grow.

So, there you have it: a very long, sorta mushy explanation of what the name Parkway Digital means to us.