December 12, 2022
Why we care about the importance of analytics (and why you should too)
What if you could guarantee that the ads your business runs be delivered to your target audience in a specific radius? What if you could see how many visitors read your blog content and for how long? Your marketing efforts…
September 17, 2019
Parkway’s website redesign strategy, one year later
Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…
June 17, 2019
Everything you need to know to create UTM codes
One of the best things about digital marketing is how easy it is to track. It can be hard to determine how many sales are because of a billboard near your store. Online, it’s possible to constantly monitor where your…
