Sparking conversation about all things digital.

Just last year, AI was just something marketers were experimenting with. Today, it's become a major component of many organizations' creative and advertising workflows. Though AI adoption accelerated, legislation governing its use in advertising largely remained stagnant until New York…

While Claude used its Super Bowl ad to point out that AI conversations aren’t the right place for ads, ChatGPT launched its first ads the very next day. We’re not here to tell you which AI giant is right about…

Ten years ago, someone looking for more information on a topic or a solution to a problem almost certainly Googled it. But in late 2024, Google’s worldwide search engine market share dropped below 90% for the first time since 2015,…

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

Including geotargeting in your digital marketing strategy can help you connect with customers and increase conversions. Segmenting your campaigns by location allows you to target locals with messages that matter to them. Together, these benefits deliver an impressive argument for…