Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Case Study

November 8, 2021

The Parkway content team adds a new copywriter

2021 has been an amazing year of growth as another member is welcomed to the Parkway team! Jennifer joins the content team as a part-time copywriter with a unique educational background. With a BA in child and family studies and…

Parkway Digital

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Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

Taylor Flynn

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Case Study

June 7, 2021

Writing Buffalo’s next chapter, one website at a time

There’s no doubt, it’s an exciting time to be in Buffalo. Our city’s rich history and renaissance are being celebrated even more than usual throughout Erie County’s bicentennial year. Our city is beginning to gather again as we approach the…

Chris Reilley

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Case Study

February 17, 2020

Case study: Redesigning to maximize conversion rate

Finding a general contractor or construction company to take on small jobs feels almost impossible lately. When you do get a trustworthy recommendation, contacting the business is just as difficult. Broken websites, ignored calls and unreturned emails are unfortunately pretty…

Chris Reilley

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Case Study

January 20, 2020

Case study: Increasing organic sessions 50% with streamlined navigation

In July 2018, we launched one of our most exciting projects yet: The Buffalo Museum of Science’s new website. Any big website refresh requires a lot of planning. So many technical and organizational details have to be part of designing,…

Chris Reilley

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Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

Taylor Flynn

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Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

Taylor Flynn

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Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

Taylor Flynn

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Perspective.

Sparking conversation about all things digital

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