Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Case Study

October 18, 2021

Case study: The impact of content quality over quantity

When a blog has been around for a while, it’s no surprise to see hundreds of posts in the sitemap. Even if you’re only publishing once a week, ten years of consistent posting means 500+ posts. Some of these articles…

Taylor Flynn Jones

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Case Study

February 17, 2020

Case study: Redesigning to maximize conversion rate

Finding a general contractor or construction company to take on small jobs feels almost impossible lately. When you do get a trustworthy recommendation, contacting the business is just as difficult. Broken websites, ignored calls and unreturned emails are unfortunately pretty…

Parkway Digital

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Case Study

January 20, 2020

Case study: Increasing organic sessions 50% with streamlined navigation

In July 2018, we launched one of our most exciting projects yet: The Buffalo Museum of Science’s new website. Any big website refresh requires a lot of planning. So many technical and organizational details have to be part of designing,…

Parkway Digital

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Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

Taylor Flynn Jones

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Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

Taylor Flynn Jones

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Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

Taylor Flynn Jones

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Case Study Search Engine Optimization

May 13, 2019

How to update old blog posts for SEO

As digital trends shift and our team grows, we are taking more time to share informative content on our blog. There are two reasons we prioritize our own content marketing: We love sharing our knowledge with our clients. Really. We…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

Case study: The impact of content quality over quantity

Case study: Redesigning to maximize conversion rate

Case study: Increasing organic sessions 50% with streamlined navigation

Case study: Maximizing distribution with a targeted campaign

Case study: Personalizing user experience with geotargeting

Case study: Optimizing content for 750% organic growth

How to update old blog posts for SEO

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