News & Ideas - Parkway Digital

Content

April 3, 2023

Content beyond SEO: What copy does your business need?

As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…

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Perspective

March 21, 2023

As ChatGPT becomes more capable, here’s what businesses need to keep in mind

ChatGPT, an artificial intelligence (AI) language model developed by OpenAI, has revolutionized content creation and information synthesization in just a few months. Give ChatGPT a prompt, even a fairly complicated one, and it will spit out a human-like response in…

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Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

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Studio News

March 15, 2023

Parkway brings home 1 Silver ADDY

In advertising, March is awards season. It’s the time when agencies from across Buffalo come together for our AAF chapter’s American Advertising Awards and celebrate the industry’s best and brightest. This year brought some steep competition. With a record-breaking number…

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Perspective

March 10, 2023

Obstacles into opportunities: Embracing the journey with an open mind

Starting a business is easy. Growing one, not so much. When Parkway began, we were small. The day-to-day was filled with creative work, whether for existing clients or coming up with new ways to reach new ones. There was time…

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Content

February 22, 2023

Why (and how) collaboration fosters better website content

Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…

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Strategy

February 15, 2023

Why your marketing is an investment, not an expense

A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…

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Content

February 8, 2023

Why the latest Google helpful content update is a big deal

We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…

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Website Design

January 30, 2023

4 UX best practices for your website content

What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…

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