News & Perspective

Sparking conversations about all things digital.

Studio News
March 13, 2018

Parkway wins big at the ADDYs

Our team at Parkway is constantly pushing boundaries to help our clients meet their marketing goals. This year, three of our favorite projects received accolades at the WNY American Advertising Awards. We feel these pieces of work are a great representation…
Website Design
March 2, 2018

Refine your customer journey with 4 steps

Before your prospects become customers, they go through a series of steps: awareness, interest, intent, evaluation, purchase and retention (or repurchase). These steps make up the customer journey. Every business’ customer journey is slightly different, depending on what product or…
Studio News
February 23, 2018

Parkway welcomes another team member

Our team continues to grow and this time we’re welcoming Taylor, a content strategist with a background in SEO and SEM. She’ll be writing content for our clients’ websites, blogs, emails, social media and more! When she’s not busy creating…