In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
February 22, 2023
Why (and how) collaboration fosters better website content
Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…
February 15, 2023
Why your marketing is an investment, not an expense
A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…
February 8, 2023
Why the latest Google helpful content update is a big deal
We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…
January 30, 2023
4 UX best practices for your website content
What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…
January 23, 2023
To hashtag or not to hashtag: Do they matter in 2023?
We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…
January 16, 2023
Parkway moves on up (upstairs, that is)
After months of renovating the second floor of our Lancaster office, we are happy to say it’s finally complete! We’ll be decorating forever, but the functional workspaces and overall aesthetic are finished–and looking pretty good, if you ask us. The…
January 9, 2023
Refine your customer journey experience with 5 steps
Before your prospects become your customers, they go through a series of steps that make up the customer journey. Every business has its own customer journey. No matter how you obtain your customers, you should be trying to make their…
December 26, 2022
6 SEO myths and misconceptions you can ignore
Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…