Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.
Design
June 3, 2019

The power of nostalgia in design

For longer than the Parkway Digital team has been designing together, nostalgia has been a design trend. We see this preference for “authenticity and heritage over novelty and notoriety” in branding and web design. The power of nostalgia plays a…
Studio News
May 6, 2019

Parkway wins best website at the BETAS

This year, InfoTech WNY celebrates 20 years of promoting technology through networking, education and career enrichment. Their annual award show, the BETAS, honors organizations and individuals setting the standard for technological innovation in the Buffalo Niagara region. At this milestone…
Design
April 29, 2019

Build your brand online with these tips

Branding is no longer just a logo and stationery system. Today, building a company’s persona is something much more complex. Why? Digital platforms have changed what it means to create a brand for your business. In addition to traditional touchpoints…