In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.
Every day, 99% of consumers check their email. And despite only about 20% of emails being opened, email marketing still brings in the average business $36 for every dollar spent. That makes email marketing one of digital marketing’s greatest returns…
Historically, if you work at an agency, you can expect to work. A lot. When we started Parkway, a 50+ hour week wasn’t uncommon. As founders, this felt reasonable; we were willing to put in work to get the business…
How long does it take to produce a piece of content? On average, 52% of marketers reported spending between one and six hours to create a single piece of content. Another 25% said it took them even longer, giving a…
“I’m having a really hard time knowing where to start this story, the one that tells you how much our content team has grown in size and capability over the last five years. We’re generally not great at talking about…
While spending time online, you’ve probably noticed a lot of businesses feature a blog on their website. And it’s not just companies within a certain industry or sector. Just about every kind of business has hopped on the blog bandwagon,…
Every business owner strives for success. While ambition is certainly a necessary factor in achieving success, business owners also need to set goals. Determining what’s most important and creating a plan for how to reach those goals requires careful consideration.…
If you have a website for your business, you probably started it to establish an online presence, build your brand and make it easier for searchers to find you. Did you know that your website offers even more advantages beyond…
When generative AI burst into mainstream popularity in 2022, headlines like “Will AI Kill SEO” and “Will ChatGPT Steal Your Job” were all the rage…and the fear. After all, AI suddenly called into question the long-term job security of creators…
Websites are a tool. Nothing more, nothing less. Depending on the type of business, the role of that tool can vary. But ultimately, websites are designed and built to perform a task. Each time we discuss a new website project…
