Parkway Digital - Sparking conversations about all things digital

Studio News

October 14, 2021

The journey to Parkway’s new office

Last month, we finally announced our relocation to a completely renovated space in the Village of Lancaster. Truthfully, we’ve been using 5429 Broadway as our mailing address for a while now, after selling our old digs at almost the same…

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Search Engine Optimization

October 4, 2021

Using topic clusters to improve SEO and build authority

Let’s face it. Getting a website to rank well on Google can be tricky, especially if Google has a hard time understanding what your website is about. If the content you publish doesn’t revolve around your specific area of expertise,…

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Studio News

September 28, 2021

Parkway announces expansion and new home in Village of Lancaster

Parkway Digital has moved to Lancaster! We know you probably have a lot of questions, which we’re more than happy to answer. Of course, we’ll be serving our current clients with the same digital marketing services. We’re also looking ahead…

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Innovation

August 9, 2021

The (re)emergence of static site generation

We’ve been in web development long enough to recognize that patterns and cycles repeat as technology changes over time. The technology powering websites evolves within a discernible, cyclical pattern similar to that of, let’s say, modern fashion. Two decades ago,…

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Perspective

March 22, 2021

The best things about our year in quarantine

As the snow melts, the birds begin to chirp and we tentatively open our windows, spring reminds us that time is moving forward, despite how hard the ongoing global pandemic is trying to make it seem otherwise. In fact, it’s…

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We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!

Parkway wins at this year’s American Advertising Awards

Studio News

March 10, 2021

Introducing Parkway’s connection-inspired rebrand

In 2020, we celebrated our fifth anniversary and added a seventh team member. Throughout the past year, the Parkway team has also been working on something pretty special for 2021, and we’re very excited to finally share it with you!…

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Perspective

December 28, 2020

Adapting our approach to digital marketing for 2020

We like to think there are a lot of little things that make Parkway Digital different. Last year, we spent a lot of time figuring out how to communicate all of those little things to prospective clients. After a lot…

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Advertising

December 21, 2020

Working with (not against) Google Ads automation

Over the last few years, automation and artificial intelligence have become unavoidable for businesses advertising with Google. What started with discovering related search terms in Keyword Planner has transformed into running Dynamic Search Ads without any keywords at all. It…

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Sparking conversation about all things digital.

We’re excited to announce that one of our favorite projects won an award at this year’s AAF Buffalo American Advertising Awards!