Perspective

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Search Engine Optimization Website Design

March 25, 2019

Combining web design and SEO for online success

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just beautiful. Our team combines web design with SEO best practices to make sure that potential customers can…

Parkway Digital

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Website Design

January 28, 2019

New year, new website

The start of a new year has us all thinking about our resolutions. How can we improve on last year’s successes, growth and missteps? Your company should have goals of its own as we dive head first into 2019. Small…

Parkway Digital

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Website Design

January 21, 2019

Why your small business needs a website ASAP

Small businesses can be hesitant to embrace a website (or a website update) for a number of reasons. The upfront cost, ongoing management and prior success without a website all keep small business owners from investing in the benefits of…

Parkway Digital

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Website Design

January 17, 2019

Examining web design trends for 2019

2019 is another year brimming with opportunity in the world of website design! We’re excited about the trends, techniques and functionality that began to appear in web design last year and we’ll definitely see implemented in 2019. Keep this list…

Parkway Digital

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Website Design

December 10, 2018

What you need to know about WordPress 5.0

WordPress 5.0 has arrived, and with it comes the much-anticipated Gutenberg Editor. Parkway designs exclusively in WordPress because we love how easy it is for our clients to make changes for themselves. We’re very excited about WordPress 5.0 and Gutenberg…

Parkway Digital

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Website Design

March 2, 2018

Refine your customer journey with 4 steps

Before your prospects become customers, they go through a series of steps: awareness, interest, intent, evaluation, purchase and retention (or repurchase). These steps make up the customer journey. Every business’ customer journey is slightly different, depending on what product or…

Parkway Digital

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Website Design

September 8, 2017

Will your site be flagged as not secure?

Google Chrome will soon be marking more sites with the dreaded "Not Secure" flag. Rolling out through October 2017, Google Chrome will start to flag sites that collect user information if the site is not protected with an SSL Certificate.…

Parkway Digital

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Website Design

July 20, 2017

What a mobile-first index means for your website

In late 2016, Google announced a shift from an index based on the desktop version of a website to a mobile-first index. This means that Google will base its understanding of your website, and therefore your business, on what it…

Parkway Digital

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Website Design

March 1, 2017

Why do I need a responsive website?

Chances are you’ve heard of “responsive website design” before, or maybe it was the phrase “mobile-friendly.” You may have even nodded along in agreement while wondering what the heck everyone was talking about. What are responsive websites and why are…

Parkway Digital

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