Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Website Design

April 13, 2020

Designing your website to increase conversions

For most businesses, the purpose of a website is connecting with potential customers. Building and maintaining a website is an investment. Optimizing for conversions helps businesses maximize the return on their investment. Before you can start increasing your website’s conversion…

Jenna Hutzler

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Website Design

February 10, 2020

2020 Web design trends to watch for

Web design trends are constantly changing and evolving year to year. We officially entered a new decade; the web itself is now just over 30 years old! Web designers are taking full advantage of the platform’s wide-ranging, evolving capabilities. Check…

Dana Kochems

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Website Design

December 23, 2019

A brief history of accessibility online

We hear the terms “accessibility,” “ADA compliant,” “508 standard” and “WCAG compliant” thrown around during many web development projects. However, experts on the topic rarely agree upon what the terms mean, let alone what to do about them. This confusion…

Robert Klingensmith

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

Dana Kochems

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

Robert Klingensmith

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

Taylor Flynn

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Website Design

September 9, 2019

Why you need a website redesign before your next campaign

Many of our clients come through our doors with big ideas for their newest SEO and digital advertising campaigns. In their excitement to spread a new marketing message, they forget about the platform these efforts will point potential customers to:…

Dana Kochems

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Website Design

August 26, 2019

5 reasons your website will outperform that fancy app

One question we face fairly frequently is, “Can you build my business an app?” And yes, technically, we can build you an app. But the real question is, “Does my business need an app?” And, honestly, usually the answer is…

Parkway Digital

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Website Design

January 21, 2019

Why your small business needs a website ASAP

Small businesses can be hesitant to embrace a website (or a website update) for a number of reasons. The upfront cost, ongoing management and prior success without a website all keep small business owners from investing in the benefits of…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

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