News & Ideas

Sparking conversation about all things digital.

In an industry moving at the speed of AI, learning never stops. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital. It wouldn’t be fair to keep it to ourselves.

Website Design

January 11, 2021

The future of WordPress: 3 WordPress trends for 2021

Parkway relies solely on the WordPress content management system, so the updates WordPress announces each year shape how we design and develop websites for our clients. This year’s WordPress trends are both a continuation of past years’ changes and driven…

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Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

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Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

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Website Design

September 7, 2020

Understanding the basics of web design

Designing a website from scratch can be a bit overwhelming. After all, your website is often the first impression for your customers, and you want to make sure you’re giving them your best angle. Where do you begin? Follow these…

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

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Website Design

September 9, 2019

Why you need a website redesign before your next campaign

Many of our clients come through our doors with big ideas for their newest SEO and digital advertising campaigns. In their excitement to spread a new marketing message, they forget about the platform these efforts will point potential customers to:…

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Website Design

July 20, 2017

What a mobile-first index means for your website

In late 2016, Google announced a shift from an index based on the desktop version of a website to a mobile-first index. This means that Google will base its understanding of your website, and therefore your business, on what it…

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