Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Search Engine Optimization Website Design

October 19, 2020

Designing for SEO: 3 Must-haves for SEO friendly web design

We love creating beautiful websites that help our clients communicate with their customers. However, a great website needs to be more than just nice to look at. Our team uses SEO-friendly web design to make sure potential customers can find…

Parkway Digital

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Website Design

October 19, 2020

Why we love WP Engine

Finding website hosting that is secure, reliable and functional is so important. WP Engine offers a managed hosting platform that specifically caters to WordPress users (like us!). It’s one of the most popular hosting options for WordPress websites, and for…

Chris Reilley

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Website Design

September 7, 2020

Understanding the basics of web design

Designing a website from scratch can be a bit overwhelming. After all, your website is often the first impression for your customers, and you want to make sure you’re giving them your best angle. Where do you begin? Follow these…

Dana Kochems

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Website Design

May 28, 2020

Improving your online store with smart ecommerce design and development

Ecommerce sales are rising faster than ever today. If you ask us, it’s the perfect time to start selling your products and services online or revamp your current ecommerce strategy. A functional and well-designed ecommerce website delivers an enjoyable online…

Chris Reilley

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Website Design

April 13, 2020

Designing your website to increase conversions

For most businesses, the purpose of a website is connecting with potential customers. Building and maintaining a website is an investment. Optimizing for conversions helps businesses maximize the return on their investment. Before you can start increasing your website’s conversion…

Jenna Hutzler

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Website Design

December 23, 2019

A brief history of accessibility online

We hear the terms “accessibility,” “ADA compliant,” “508 standard” and “WCAG compliant” thrown around during many web development projects. However, experts on the topic rarely agree upon what the terms mean, let alone what to do about them. This confusion…

Robert Klingensmith

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

Dana Kochems

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

Robert Klingensmith

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

Taylor Flynn

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Perspective.

Sparking conversation about all things digital

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