Perspective.

Sparking conversation about all things digital

We’re in the business of growing, progressing and evolving. We stay in the know with our heads in industry publications and our hands on the latest technology. Our passion for the latest and greatest drives our love for digital and it wouldn’t be fair to keep it to ourselves. Find out what we’re learning and how we’re applying it to our daily grind.

Website Design

December 23, 2019

A brief history of accessibility online

We hear the terms “accessibility,” “ADA compliant,” “508 standard” and “WCAG compliant” thrown around during many web development projects. However, experts on the topic rarely agree upon what the terms mean, let alone what to do about them. This confusion…

Robert Klingensmith

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Website Design

October 21, 2019

How we use user behavior in website redesigns

Before diving headfirst into a website redesign, it’s important to take a step back and look at your current website critically. Find out what’s working for your website’s visitors – and what’s not. User behavior is always at the core…

Dana Kochems

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Website Design

September 30, 2019

The benefits of rebuilding your WordPress website

Redesigning your website is a big commitment. Unfortunately, technology is constantly changing. Before you know it, your website is showing its age. Sometimes, the decision to rebuild your website isn’t even yours to make. One reason businesses are forced into…

Robert Klingensmith

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Analytics Website Design

September 17, 2019

Parkway’s website redesign strategy, one year later

Last summer, we redesigned and relaunched the Parkway Digital website. We spent hours designing, writing and organizing before launch. Because we’re our pickiest clients, we spent a lot of time redoing all of that stuff before launch too. Often, our…

Taylor Flynn

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Website Design

September 9, 2019

Why you need a website redesign before your next campaign

Many of our clients come through our doors with big ideas for their newest SEO and digital advertising campaigns. In their excitement to spread a new marketing message, they forget about the platform these efforts will point potential customers to:…

Dana Kochems

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Website Design

August 26, 2019

5 reasons your website will outperform that fancy app

One question we face fairly frequently is, “Can you build my business an app?” And yes, technically, we can build you an app. But the real question is, “Does my business need an app?” And, honestly, usually the answer is…

Parkway Digital

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Website Design

January 21, 2019

Why your small business needs a website ASAP

Small businesses can be hesitant to embrace a website (or a website update) for a number of reasons. The upfront cost, ongoing management and prior success without a website all keep small business owners from investing in the benefits of…

Parkway Digital

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Website Design

December 10, 2018

What you need to know about WordPress 5.0

WordPress 5.0 has arrived, and with it comes the much-anticipated Gutenberg Editor. Parkway designs exclusively in WordPress because we love how easy it is for our clients to make changes for themselves. We’re very excited about WordPress 5.0 and Gutenberg…

Parkway Digital

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Website Design

March 2, 2018

Refine your customer journey with 4 steps

Before your prospects become customers, they go through a series of steps: awareness, interest, intent, evaluation, purchase and retention (or repurchase). These steps make up the customer journey. Every business’ customer journey is slightly different, depending on what product or…

Parkway Digital

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Perspective.

Sparking conversation about all things digital

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