Branding

Refreshing a not-for-profit that’s anything but obsolete

Envision Wellness WNY website desktop screenshot
CLIENT
Envision Wellness WNY
YEAR

2019

DELIVERABLES
  • Branding
  • Website Design

Envision Wellness WNY, the former Northwest Community Mental Health Center, recently changed its name and was in need of a fresh digital presence to match. Envision provides services and treatment for people seeking recovery and, believe it or not, many of those individuals are turning to the web for help. 

Envision’s website, logo and overall brand were a bit outdated, even though its counselors are changing lives in Western New York right now. Their work is anything but obsolete; the organization needed an updated identity to reflect that. With a dedication to nurturing relationships and individual growth, Envision was looking for a platform to help them do just that.

Envision Wellness WNY website tablet screenshot
Envision Wellness WNY mobile website screenshots

Designing an approachable identity

The Parkway Digital team was first tasked with a logo design for the new Envision Wellness WNY brand. Away with the blue and gray! Envision was looking for friendlier colors to connect with their patients and convey their inclusive, healing community. The cheerful orange and purple combination place an emphasis on the word “vision.” The strong, modern, font choice gave the logo a fresh new feel.

We carefully carried elements of Envision’s welcoming logo and color palette into their website design and layout. The website serves as a more helpful extension of the organization than their previous digital presence, allowing patients to interact with Envision anywhere, anytime. Friendly illustrations of families, couples and healthcare professionals make the site approachable for individuals seeking treatment or counseling. A website that’s easy to navigate on any size device and clearly offers contact information makes the first step of the recovery process less overwhelming for patients.