Building a customized website
We tackled the challenge of building this behemoth head on; we designed, we programed, we wrote. It all resulted in a final product that includes all the details doctors need to know about AMS’s CME programs – with a backend straightforward enough the company’s internal team can tackle updating conference calendars and product listings without us.
What good is an upgraded website that makes browsing for conferences, building customized CME and getting instant test results easy without visitors? While a mobile-friendly design and streamlined site structure increased organic traffic by almost 30% year-over-year, Parkway points even more doctors toward American Medical Seminars’ products with segmented Google Ads campaigns and on-brand email marketing.