Developing medical technology with the potential to impact cancer patients, individuals undergoing major surgeries and people with blood disorders is a big deal. But talking about xenon, platelets and biological agents – not as much fun.
Cellular Preservation Technologies is just one of the innovative organizations calling Buffalo home these days. In a city dotted with startups, it’s important to stand out. Sure, all the nitty-gritty details about your groundbreaking technology need to be there. But for your average website visitor (and investor), the human element is essential. Parkway featured the end user, medical professionals and their patients, throughout a clean, industry-appropriate design.