Hygiene was the topic of early 2020, as we faced the beginnings of an unpredictable global pandemic. For the Centre for Ocular Research & Education (CORE), eye hygiene is always top-of-mind. When the CDC advised everyone to avoid touching their eyes, nose and mouth to prevent the spread of COVID-19, CORE only increased its focus on keeping eyes healthy around the world.
CORE investigates fundamental research questions relating to the ocular surface and biomaterials, particularly contact lenses. So they know what they’re talking about when it comes to contact safety. The CORE team assembled a series of evidence-based tips for contact lens wearers, glasses wearers and eye care professionals concerned about proper eye hygiene during a pandemic. Parkway Digital collaborated with McDougall Communications to design an infographic and animated video to amplify CORE’s international “Contact Lens Wear and Coronavirus” campaign across digital channels.