Designing for top-notch user experience
Offering these homeowners a top-notch user experience was our top priority, given that other local construction companies’ websites were out-of-date, with broken elements and frustrating mobile experiences. A new focus on site structure, speed, responsive design and user flow was definitely the right move. (To be honest, we haven’t met a searcher who likes a website that’s hard to use, but hey, maybe they’re out there.) Decks Unlimited is currently enjoying a bounce rate more than 25% below industry averages.
With simple contact forms on every page, Parkway made it easy for homeowners dreaming of warm summer nights on a new deck to contact Decks Unlimited. So easy, in fact, that almost 5% of site visitors requested a quote within the first month – and that number continues to grow.