An innovation-focused transformation across digital channels
CLIENT
IP.com
YEAR
2020
DELIVERABLES
- Website Design
- Content Creation
- Digital Strategy
- Search Engine Optimization
- Digital Advertising
- Social Media Management
Intellectual property rights allow patent creators and owners to benefit from their work. IP.com drives innovation forward—faster—with powerful intellectual property solutions designed to help inventors and businesses evaluate and monetize their ideas. IP.com’s patent search and technology evaluation tools are always evolving; it was time for a digital transformation that showcased the company’s forward-thinking platform.
Parkway Digital’s job was to communicate IP.com’s renewed focus on the business of innovation, rather than being just another patent search software. We developed a comprehensive digital marketing strategy that speaks to their refreshed positioning, starting with a foundational website. Readable, innovation-focused website copy; optimized, insightful blog content; and engaging social media profiles encourage business owners, inventors, entrepreneurs and researchers to learn more about IP.com’s dynamic tools.
Inspiring conversation with a comprehensive digital strategy
Clean web design with straightforward navigation encourages visitors to dive deeper into IP.com’s user-friendly innovation analysis tools and patent search services. Parkway’s comprehensive digital strategy further enables IP.com to engage with IP professionals, research and development teams, students, inventors and entrepreneurs from an approachable angle.
Through keyword-optimized content, data-driven ad campaigns and ongoing link building, IP.com is able to connect with potential clients on a number of different platforms. Thought-provoking social media posts and click-worthy blog content position IP.com as a trusted authority in intellectual property while sparking conversation around innovation.
