Intellectual property rights allow patent creators and owners to benefit from their work. IP.com drives innovation forward—faster—with powerful intellectual property solutions designed to help inventors and businesses evaluate and monetize their ideas. IP.com’s patent search and technology evaluation tools are always evolving; it was time for a digital transformation that showcased the company’s forward-thinking platform.
Parkway Digital’s job was to communicate IP.com’s renewed focus on the business of innovation, rather than being just another patent search software. We developed a comprehensive digital marketing strategy that speaks to their refreshed positioning, starting with a foundational website. Readable, innovation-focused website copy; optimized, insightful blog content; and engaging social media profiles encourage business owners, inventors, entrepreneurs and researchers to learn more about IP.com’s dynamic tools.