Inspiring Buffalo’s brides and grooms with a strategic mix of digital marketing
CLIENT
Make Your Moment
YEAR
2018
DELIVERABLES
- Website Design
- Content Creation
- Digital Advertising
- Digital Strategy
- Social Media Management
Rich Entertainment Group may be behind some of Buffalo’s biggest weddings, but even industry leaders can’t always go for the hard sell. Parkway partnered with Rich Entertainment Group to draw in couples ready to commit to each other, but not to a caterer.
With expert caterers, preferred status at some of Western New York’s most coveted venues and travel agents well-versed in romantic honeymoons, Rich Entertainment Group knows weddings. And we know web design and content marketing. Together, we designed a digital strategy that starts with a gorgeous (award-winning) website filled with high-end imagery, wedding inspiration and a lead-generating contact form that doesn’t feel too pushy.
Creating content that search engines (and users) love
Parkway got to work creating wedding inspiration with catchy headlines for social media success and popular keywords for search engine love. We became experts on this year’s bridesmaid fashion, trending venue décor and a whole lot more, writing everything with Buffalo brides and grooms in mind.
Pairing a strategic social media marketing campaign with a robust collection of optimized content introduces Rich Entertainment Group’s services to potential customers who aren’t quite ready to book a caterer or sit down with a travel agent. The moment these couples move from casual browsers to serious wedding planners, can you guess who they call? The company they know can answer their questions on everything from champagne toasts to wedding day itineraries.
