Digital Strategy.

Inspiring Buffalo’s brides and grooms with a strategic mix of digital marketing

Make Your Moment website tablet screenshot
CLIENT
Make Your Moment
YEAR

2018

DELIVERABLES
  • Website Design
  • Content Creation
  • Digital Advertising
  • Digital Strategy
  • Social Media Management

Rich Entertainment Group may be behind some of Buffalo’s biggest weddings, but even industry leaders can’t always go for the hard sell. Parkway partnered with Rich Entertainment Group to draw in couples ready to commit to each other, but not to a caterer.

With expert caterers, preferred status at some of Western New York’s most coveted venues and travel agents well-versed in romantic honeymoons, Rich Entertainment Group knows weddings. And we know web design and content marketing. Together, we designed a digital strategy that starts with a gorgeous (award-winning) website filled with high-end imagery, wedding inspiration and a lead-generating contact form that doesn’t feel too pushy.

Make Your Moment website homepage
Make Your Moment mobile website screenshots

Creating content that search engines (and users) love

Parkway got to work creating wedding inspiration with catchy headlines for social media success and popular keywords for search engine love. We became experts on this year’s bridesmaid fashion, trending venue décor and a whole lot more, writing everything with Buffalo brides and grooms in mind.

Pairing a strategic social media marketing campaign with a robust collection of optimized content introduces Rich Entertainment Group’s services to potential customers who aren’t quite ready to book a caterer or sit down with a travel agent. The moment these couples move from casual browsers to serious wedding planners, can you guess who they call? The company they know can answer their questions on everything from champagne toasts to wedding day itineraries.

“The team at Parkway Digital is wonderfully collaborative. They have a knack for listening and asking good questions at the outset of a project to uncover the product we needed but didn’t quite know how to ask for.”
Kevin Aman, Communications Director

Let’s Chat

Want to work with our team of creatives? Drop us a line.