Pairing childcare marketing solutions with a touch of whimsy
CLIENT
ParentSeek
YEAR
2019
DELIVERABLES
- Website Design
- Digital Advertisment
- Digital Strategy
- Content Creation
Daycare center owners are very busy people. To catch their attention, Parkway created an engaging, subscription-based learning platform with comprehensive resources and just a touch of whimsy.
Today’s moms and dads turn to Google when they need, well, just about anything – including child care. ParentSeek helps child care professionals up their game online to connect with new parents. We built ParentSeek a digital footprint of their own that proves they know what they’re talking about. Responsive web design and a speedy load time help ParentSeek reach child care center directors constantly moving between staff meetings, lesson planning and community events.
Developing an integrated all-digital strategy
ParentSeek’s modern, informative website has everything child care professionals need to reach new parents. When a daycare provider is ready to start learning, all they have to do is subscribe to the ParentSeek membership that fits their budget! And thanks to a few website integrations, all ParentSeek has to do is watch their digital community grow.
To point child care professionals in the right direction, Parkway implemented a digital strategy that includes search-optimized content, social media marketing, automated emails and targeted ads. Each piece of ParentSeek’s integrated strategy carefully guides daycare owners and directors through the steps it takes to become ParentSeek’s newest member!
