Developing an integrated all-digital strategy
ParentSeek’s modern, informative website has everything child care professionals need to reach new parents. When a daycare provider is ready to start learning, all they have to do is subscribe to the ParentSeek membership that fits their budget! And thanks to a few website integrations, all ParentSeek has to do is watch their digital community grow.
To point child care professionals in the right direction, Parkway implemented a digital strategy that includes search-optimized content, social media marketing, automated emails and targeted ads. Each piece of ParentSeek’s integrated strategy carefully guides daycare owners and directors through the steps it takes to become ParentSeek’s newest member!
“Since starting with the Parkway team, our center is full and not a morning goes by that our email is not full of inquiries. No one else has accomplished that for us.”
Lynne Sutton, Daycare Owner