Reimagining ecommerce for the people refreshing one of Buffalo’s greats
CLIENT
Red Disk Studio
YEAR
2018
DELIVERABLES
- Website Design
- Ecommerce
Drive down Elmwood Ave. and you’ll immediately realize how important Charles E. Burchfield is to Buffalo, thanks to the shiny new Burchfield Penney Art Center. What you may not know is that before he was a full-time painter, Burchfield designed gorgeous wallpaper.
Today, Red Disk Studio is reimagining these nature-inspired designs into hand-silkscreened, environmentally-friendly wallpapers that could call literally any wall home. Their website needed to be as timeless as these reimagined designs, which is where Parkway came in. Sleek lines, classic fonts and crisp images let Red Disk’s soft, natural wallpapers steal the show.
Tastefully balanced design and ecommerce functionality
Ecommerce isn’t always pretty, at least not hand-silkscreened pretty. Parkway worked hard to create a website that balanced visual elements with the functionality Red Disk needed to sell their wallpaper – without sacrificing the brand’s reputation for being picture perfect. Now, stockists, designers and homeowners can shop designs by Burchfield, as well as a growing roster of modern artists, from anywhere in the world.
