Letting nature take the lead to help a hidden gem sparkle
CLIENT
Tifft Nature Preserve
YEAR
2018
DELIVERABLES
- Website Design
- Web Development
The City of Buffalo loves its parks (see: Delaware Park, Canalside, et cetera, et cetera). Another of Buffalo’s favorites? Tifft Nature Preserve. What was once a landfill is now home to miles of trails and a whole lot of beautiful birds – and we get to help tell people about it.
Parkway created a website that lets visitors know exactly what the park has to offer, with a nature-inspired color palette and a fresh design that highlights gorgeous photos by local photographers. Parkway prioritized the behind-the-scenes details too, so users know when the Visitor Center is open, how to register for an upcoming event and where donate to help this hidden gem sparkle.
Educating website visitors
Tifft is more than just a park, but you might not know that if you happened upon it while exploring the Outer Harbor. To help Buffalonians get to know everything this downtown oasis has to offer, we designed a website that points people toward the info they didn’t know they needed: how to register for the next Hot Chocolate Hike, what local colleges are leading research projects at the Preserve, and which Discover Camp is right for their kids.
