2023 is officially here, and it’s time to dive right into your marketing plan. The new year brings new opportunities to update and optimize your marketing efforts. But before you get started, it’s important to know where the industry is headed and how the latest trends could benefit your business.
From copywriting to graphics and art, AI-generated content was one of the biggest marketing trends in 2022. In 2023, it’s certainly primed to be even more popular (for better or worse, depending on who you ask). Jasper, ChatGPT and other online AI generation tools undoubtedly reduce the amount of time and cost it takes to create content. That being said, there are still some questions and debates concerning the accuracy, quality and even the legality of using this kind of content. In many ways, AI-generated content is still largely unknown territory. We know from our own experience that AI tools can offer supportive value to marketers.
Between increasing competition and potential recession discussions, customer experience is more important than ever. This digital marketing strategy involves enhancing customer journeys and relationships by understanding what your potential patrons want and need from a business. In 2023, it will be important to work with your team to listen to customer feedback, reward loyal customers and include layers of personalization in your marketing. Ultimately, one of your goals this year should be to make the buying experience as easy and enjoyable as possible from start to finish.
Short Form Video Marketing
If you haven’t ventured into the world of video marketing yet, 2023 is the year to get on board. According to HubSpot’s research, 85% of marketers have found short-form videos to be the most effective format on social media channels. To clarify, short-form videos are roughly a minute or less. Consider what platforms your audience is using to watch and share videos. Churning out quick-hit content where your ideal users are already spending their time can turn exposure into promising leads. Just make sure that the content you create is consistent with your brand’s messaging and aesthetic.
The back and forth between static and interactive content continues. But in 2023, interactive content will be back on top. 2022 marked a significant shift away from static text-based content towards more engaging content experiences. From quizzes and calculators to interactive graphics, augmented/virtual reality and beyond, audiences are looking for content they can truly become immersed in. Similarly to video marketing, interactive content leaves a far greater impact than traditional marketing alternatives. Users are more likely to remember it, which can turn them from casual viewers to repeat buyers if the connection to the content is strong enough.
In recent years, email marketing has surged in popularity as businesses dealt with limitations from COVID-19. 2023 is poised to be another year of email marketing success, especially as marketers continue to innovate. Aside from incorporating promotions and coupons, email marketing content should be interesting. With interactive content trending, marketers can take the opportunity to look for ways to make their emails more engaging with image carousels, quizzes or videos. If you do decide to implement these kinds of elements, make sure that you test your emails first to ensure that everything looks good and works properly on mobile. Because so many consumers read emails on mobile devices, it’s essential to take this step.