News & Ideas - Parkway Digital

Studio News

March 9, 2020

Parkway Digital takes home 2 silver ADDYs

No project leaves the Parkway Digital office until we’re confident it is the solution our clients are looking for. We take pride in every design, every strategy and every post we create. There are a few jobs every year that…

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March 2, 2020

Designing for the Instagram grid

It's no secret that our favorite social media platform at Parkway is Instagram. While Facebook, Snapchat and Tik Tok have pigeonholed themselves into specific age demographics, Instagram has adapted to the changing times, appealing to a wide range of ages.…

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Perspective

December 9, 2019

Building a business: Lessons from Parkway Digital’s first 5 years

When Rob and I started this venture in 2014, I don’t know if we ever thought we’d be lucky enough to build a company like Parkway. It’s been a mixture of luck, talent and persistence that brought us to where…

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Case Study

December 2, 2019

Case study: Maximizing distribution with a targeted campaign

When the National Commission on Certification of Physician Assistants (NCCPA) announced earlier this year that its certification exam would be getting a lot harder, physician assistant (PA) students, faculty and universities panicked. A harder exam means a lower pass rate,…

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Over the last five years, our team has worked hard to create a company culture that we are all proud of.

How Parkway Digital treats its clients differently

Case Study

November 21, 2019

Case study: Personalizing user experience with geotargeting

People expect a personalized experience from the social media, digital ads, search results and websites where they spend time. Facebook, Instagram and Google use algorithms to deliver individualized results to their users. One factor that Google takes into account when…

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Search Engine Optimization

November 18, 2019

Meet Google’s BERT update

Google’s algorithm is constantly changing. In 2018 alone, there were over 3,200 updates to the formula Google uses to determine what search results you see. The latest change is bigger than most. It's titled Bidirectional Encoder Representations from Transformers and…

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Studio News

November 10, 2019

Getting to know Taylor

Hometown: Gasport, NY What is your background in? I thought for the longest time that I wanted to be a media planner, because I really enjoy both math and psychology. During my senior year at Ithaca College, I interned with a…

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Case Study Content

October 28, 2019

Case study: Optimizing content for 750% organic growth

In the last year, The Travel Team’s website traffic more than doubled, despite shifting focus away from paid ads and email marketing. During the same time frame, organic traffic grew 7.5 times. This exponential organic growth is the result of…

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Sparking conversation about all things digital.

Over the last five years, our team has worked hard to create a company culture that we are all proud of.