News & Ideas - Parkway Digital

Website Design

September 7, 2020

Understanding the basics of web design

Designing a website from scratch can be a bit overwhelming. After all, your website is often the first impression for your customers, and you want to make sure you’re giving them your best angle. Where do you begin? Follow these…

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August 17, 2020

Creating a good Instagram bio

Instagram is a great platform for connecting with customers and showcasing your business. Along with your name and profile photo, Instagram gives users 150 characters to display a message of their choosing. This area is called an Instagram Bio, where…

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Search Engine Optimization

July 20, 2020

The search engine ranking factors you need to know

The algorithm Google uses to rank its search results is incredibly complex. There are over 200 factors that impact what a searcher sees in the results. For most businesses, optimizing their websites for hundreds of unique factors isn’t a strategic…

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Content

June 29, 2020

Optimizing pages and posts to maximize search potential

On-page optimization helps search engines and users better understand your website, your website’s content and ultimately, your brand! Optimizing the content on both your pages and posts is essential if you want to maximize your website’s organic search potential and…

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Search Engine Optimization

June 15, 2020

What happens to your website when you stop SEO?

SEO is a long-term strategy that doesn’t deliver immediate ROI, making it hard to compare it to other digital tactics like pay per click advertising or email marketing. Over time, the benefits of SEO become clear, with higher rankings for…

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Strategy

June 8, 2020

Engage with customers using an omnichannel shopping experience

As technology quickly evolves, accelerated by COVID-19, the Internet is becoming an even larger part of our daily lives. We’ve integrated the online world into our offline routines, from social interaction to work to education. The rise of digital has…

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At Parkway Digital, collaboration is at the core of our daily grind and long-term strategy.

What collaboration means to us

Perspective

March 18, 2020

16 Buffalo Instagram accounts the Parkway team is obsessed with

If we had to choose just one social media platform, we’d pick Instagram without even blinking. Whether we’re looking for creative inspiration, a good laugh, a photographer or where to grab lunch, we turn to the ‘gram. Clearly, Instagram is…

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Advertising

March 16, 2020

4 Questions to ask your ad agency about a cookieless future

Google announced in early 2020 that its Chrome web browser would phase out third-party cookies over the next two years. Google’s statement followed similar decisions by Apple, Microsoft and Mozilla. Digital marketers are reacting to Google’s announcement with shock, calling…

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Sparking conversation about all things digital.

At Parkway Digital, collaboration is at the core of our daily grind and long-term strategy.