April 27, 2026
Why we (still) host every website on WP Engine
Editor’s note: This is a refresh of a blog post we originally published in October 2020. Five and a half years later, we trust the same hosting platform with all of our websites. We figured that was worth revisiting, refreshing…
April 8, 2026
Email workflow automations worth having
Automated emails can be a strong asset for businesses already running or thinking about investing in email marketing. Accumulating an email list and developing regular newsletters or promotional content is a great start, but you can do even more with…
March 25, 2026
5 Social media metrics worth paying attention to
If you invest in social media as part of your digital marketing strategy, you want to know if those efforts are paying off. Just like with your website, analytics provide insights into your social media success; that doesn’t mean the…
March 9, 2026
Finding originality in the age of AI-generated content
There is constant pressure for business owners and leaders to do more with less. AI feels like a reasonable solution, particularly for content creation. It’s so tempting to use a low-cost (or even free) tool to instantly create exactly what…
February 25, 2026
ChatGPT ads are here—sort of
While Claude used its Super Bowl ad to point out that AI conversations aren’t the right place for ads, ChatGPT launched its first ads the very next day. We’re not here to tell you which AI giant is right about…
February 11, 2026
What to post (and what to avoid) on social media for your business
Social media often feels like something businesses are supposed to do. Social isn’t a mandatory marketing channel by any means, but it is a smart investment if your current and ideal customers actively use the platforms. A thoughtful social presence…
January 28, 2026
How search engine changes impact small advertisers
Ten years ago, someone looking for more information on a topic or a solution to a problem almost certainly Googled it. But in late 2024, Google’s worldwide search engine market share dropped below 90% for the first time since 2015,…
January 14, 2026
What actually matters for SEO now
Depending on who you ask or what you read online, SEO is either in a rapid decline or is entering a new era. Generative AI and the rise of AI-powered search experiences have disrupted the status quo. If you're questioning…