News & Ideas - Parkway Digital

Perspective

July 8, 2025

Is AI making marketers lazy?

As a copywriter, this is a question I’ve been thinking a lot about lately. AI feels incessant and unavoidable, both in how we discuss marketing and how we do it. AI has, for better or worse, already changed how we…

Parkway Digital

Love0

Content Strategy

June 24, 2025

Impressions are the new clicks. Here’s how to make them count.

If clicks to your website from Google’s search results are down but impressions are holding steady (or maybe even trending upward), you’re likely seeing the effects of AI search firsthand. You’re probably already aware that tools like AI Overviews and…

Summer Phillipson

Love0

June 9, 2025

Which social media platforms should your brand be on?

It’s tempting to think your business needs to be active on every social media platform to stay relevant and connected. But more isn’t always better, and that’s especially true in this case. Trying to appear everywhere could lead to failing…

Aryn Kraus

Love0

Perspective

May 27, 2025

5 Thoughts on Parkway’s approach to project management

As a small agency, Parkway’s approach to project management hasn’t always been structured. But as we’ve grown, ensuring everyone—including our team, our clients and our partners—is on the same page is essential. Over the last year, we’ve put real thought…

Sarah Schlaich

Love0

Email Marketing

May 12, 2025

A smaller, smarter email list is better for your business

Email marketing is one of digital marketing’s most effective tools. On average, every $1 spent on email marketing returns about $36. Unlike other marketing platforms, email gives you direct access to audiences through a distribution channel you own and control.…

Summer Phillipson

Love0

Search Engine Optimization

April 22, 2025

AI search is helping people find your business

We spend a lot of time looking at our clients’ website traffic data because it tells us so much about how potential customers find and interact with a business’s content online. Monitoring user behavior on a weekly, monthly and yearly…

Taylor Flynn

Love0

Search Engine Optimization

April 8, 2025

Why SEO still matters in a zero-click world

If you’ve noticed search engines behaving differently lately, you’re not wrong. How and where people search for information is changing, and the search results are shifting in response. Businesses with an existing SEO strategy will recognize this simplified version of…

Summer Phillipson

Love0

Strategy

March 10, 2025

Why diversifying your lead generation is essential

Growing a business almost always relies on securing high-quality leads. In the past, businesses could get away with using just one or two channels to find potential customers, such as paying for search ads or working solely from referrals. But…

Summer Phillipson

Love0

Strategy

February 26, 2025

Why we’re big on A/B testing

When we work on a project, whether it be a website, advertising campaign or email blast, we’re building what we think will work best. Our decisions are based on research, best practices, a client’s insights and our own experience—but without…

Summer Phillipson

Love0

Sparking conversation about all things digital.