News & Ideas - Parkway Digital

Search Engine Optimization

August 14, 2023

EEAT guidelines explained: How experience, expertise, authority and trust impact SEO

These days, EEAT is one of the biggest buzzwords in SEO and content creation. While Google isn’t worried about what you’re having for dinner, it is constantly concerned with your website’s Experience, Expertise, Authoritativeness and Trustworthiness. EEAT is a pretty…

Parkway Digital

Love0

Perspective

July 24, 2023

The power of “no” in business

In business, many believe success lies in how many clients you have. Yet, in my experience, this perception couldn’t be further from the truth. Building a thriving business isn’t about sheer volume. Rather, success comes from fostering meaningful relationships with…

Parkway Digital

Love0

Perspective

July 17, 2023

The reality behind the rhetoric: 7 candid copywriter confessions

I, Summer, have been a copywriter for five years now. It’s one of the first major milestones I’ve reached in my career. In that time, I’ve written for just about every industry in many content forms. But if there’s one…

Parkway Digital

Love0

Content

July 10, 2023

Developing a content distribution strategy

It’s easy for the content your business creates to get lost in the crowd, no matter how good it is. Social media posts, news articles, how-to guides and emails constantly bombard your potential customers. To break through the noise, you…

Parkway Digital

Love0

Email Marketing

July 5, 2023

Small business email marketing 101: Turn these best practices into results

Every day, 99% of consumers check their email. And despite only about 20% of emails being opened, email marketing still brings in the average business $36 for every dollar spent. That makes email marketing one of digital marketing’s greatest returns…

Parkway Digital

Love0

Perspective

June 26, 2023

Redefining the agency work week: Our journey to balance and productivity at Parkway

Historically, if you work at an agency, you can expect to work. A lot. When we started Parkway, a 50+ hour week wasn’t uncommon. As founders, this felt reasonable; we were willing to put in work to get the business…

Parkway Digital

Love0

Strategy

June 19, 2023

Amplify your content’s reach and impact with content repurposing

How long does it take to produce a piece of content? On average, 52% of marketers reported spending between one and six hours to create a single piece of content. Another 25% said it took them even longer, giving a…

Parkway Digital

Love0

Perspective

June 14, 2023

The evolution of a content team (& what it means for Parkway’s clients)

“I’m having a really hard time knowing where to start this story, the one that tells you how much our content team has grown in size and capability over the last five years. We’re generally not great at talking about…

Parkway Digital

Love0

Search Engine Optimization

June 5, 2023

Is a blog right for your business? Here’s what to consider

While spending time online, you’ve probably noticed a lot of businesses feature a blog on their website. And it’s not just companies within a certain industry or sector. Just about every kind of business has hopped on the blog bandwagon,…

Parkway Digital

Love0

Sparking conversation about all things digital.