News & Ideas - Parkway Digital

Strategy

February 15, 2023

Why your marketing is an investment, not an expense

A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…

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Content

February 8, 2023

Why the latest Google helpful content update is a big deal

We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…

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Website Design

January 30, 2023

4 UX best practices for your website content

What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…

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January 23, 2023

To hashtag or not to hashtag: Do they matter in 2023?

We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…

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Studio News

January 16, 2023

Parkway moves on up (upstairs, that is)

After months of renovating the second floor of our Lancaster office, we are happy to say it’s finally complete! We’ll be decorating forever, but the functional workspaces and overall aesthetic are finished–and looking pretty good, if you ask us. The…

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Website Design

January 9, 2023

Refine your customer journey experience with 5 steps

Before your prospects become your customers, they go through a series of steps that make up the customer journey. Every business has its own customer journey. No matter how you obtain your customers, you should be trying to make their…

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Search Engine Optimization

December 26, 2022

6 SEO myths and misconceptions you can ignore

Wait, what’s SEO again? If you’re not familiar with this acronym, SEO stands for search engine optimization. According to Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”…

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Studio News

December 19, 2022

From rec volleyball to secret Santa, 2022 was a big year!

We look forward to the letters, emails and social media captions discussing the ups and downs of the past year. Why? Because no matter how the year goes, we learn lessons and make memories. Since yearly recaps are so much…

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Analytics

December 12, 2022

Why we care about the importance of analytics (and why you should too)

What if you could guarantee that the ads your business runs be delivered to your target audience in a specific radius? What if you could see how many visitors read your blog content and for how long? Your marketing efforts…

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