News & Ideas - Parkway Digital

Content

October 28, 2026

Website content beyond core pages

When businesses invest in website content, much of that effort goes toward the homepage, service pages, and search-optimized blog content. These pages do a lot of heavy lifting: they introduce the business, establish what sets it apart, explain the business’s…

Summer Phillipson

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Search Engine Optimization

October 12, 2026

Making the most of your Google Business Profile

If you’ve created or claimed a Google Business Profile, you’ve probably already added core information about your business: name, address, hours, phone number and website. For someone who isn’t familiar with your business, this profile might be their first introduction…

Summer Phillipson

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September 30, 2026

Social media management tips for small businesses

Social media is a great way for small businesses to stay connected with customers, share updates and build brand awareness. But managing multiple accounts consistently can get complicated fast, especially when you're juggling social media on top of other business…

Aryn Kraus

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Perspective Search Engine Optimization

September 16, 2026

Your brand is more important than ever in the AI era

How your prospective customers research purchases and discover new businesses is changing. In 2026, generative AI tools like ChatGPT are the third most popular way to find and vet local businesses, behind Google and Facebook. More than 80% of shoppers…

Summer Phillipson

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Perspective

August 12, 2026

Why competent content isn’t enough

Google can find your content and still decide to omit it from search results.Most of us already understand that low-quality, duplicate content won’t perform well in search. However, a website page or blog post doesn’t have to be overtly “bad”…

Parkway Digital

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Branding

July 29, 2026

The problem with literal logos

It makes sense that business owners want potential customers to immediately understand what they do. That mindset often leads businesses to create logos that literally represent the products or services they provide. Think a local bakery with a logo featuring…

Tyler Schwab

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Advertising

July 15, 2026

Why your AI ads may legally require disclosure

Just last year, AI was just something marketers were experimenting with. Today, it's become a major component of many organizations' creative and advertising workflows. Though AI adoption accelerated, legislation governing its use in advertising largely remained stagnant until New York…

Summer Phillipson

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Email Marketing

June 25, 2026

How email layout impacts click-through rates

No matter what your email marketing campaign is about, there are two things that you want recipients to do: open the email and take action, usually by clicking a link inside. Even though roughly 50% of surveyed marketers say that…

Tyler Schwab

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Content Website Design

June 10, 2026

How long does it actually take to build a website?

If you're thinking about updating your website or building a new one, timeline is probably one of the first things on your mind. How long is this actually going to take? The honest answer is that it depends on a…

Sarah Schlaich

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