News & Ideas - Parkway Digital

Perspective

August 12, 2026

Why competent content isn’t enough

Google can find your content and still decide to omit it from search results.Most of us already understand that low-quality, duplicate content won’t perform well in search. However, a website page or blog post doesn’t have to be overtly “bad”…

Parkway Digital

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Branding

July 29, 2026

The problem with literal logos

It makes sense that business owners want potential customers to immediately understand what they do. That mindset often leads businesses to create logos that literally represent the products or services they provide. Think a local bakery with a logo featuring…

Tyler Schwab

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Advertising

July 15, 2026

Why your AI ads may legally require disclosure

Just last year, AI was just something marketers were experimenting with. Today, it's become a major component of many organizations' creative and advertising workflows. Though AI adoption accelerated, legislation governing its use in advertising largely remained stagnant until New York…

Summer Phillipson

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Email Marketing

June 25, 2026

How email layout impacts click-through rates

No matter what your email marketing campaign is about, there are two things that you want recipients to do: open the email and take action, usually by clicking a link inside. Even though roughly 50% of surveyed marketers say that…

Tyler Schwab

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Content Website Design

June 10, 2026

How long does it actually take to build a website?

If you're thinking about updating your website or building a new one, timeline is probably one of the first things on your mind. How long is this actually going to take? The honest answer is that it depends on a…

Sarah Schlaich

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Advertising Website Design

May 27, 2026

How to create landing pages that convert

When you run ads online or send out email campaigns, you likely want the people seeing them to do something: book an appointment, sign up for a free trial, download a resource or buy a product. Sending traffic to your…

Summer Phillipson

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Studio News

May 13, 2026

Catch Chris on INcorporate: A podcast for business owners

INcorporate: A podcast for small business owners Presented by UB Center for Entrepreneurial Leadership Season 2, Episode 5 Marketing in the Age of AI Chris sat down with INcorporate host Susan Steffan and Celine Krzan, a clinical assistant professor of…

Parkway Digital

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Website Design

April 27, 2026

Why we (still) host every website on WP Engine

Editor’s note: This is a refresh of a blog post we originally published in October 2020. Five and a half years later, we trust the same hosting platform with all of our websites. We figured that was worth revisiting, refreshing…

Robert Klingensmith

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Email Marketing

April 8, 2026

Email workflow automations worth having

Automated emails can be a strong asset for businesses already running or thinking about investing in email marketing. Accumulating an email list and developing regular newsletters or promotional content is a great start, but you can do even more with…

Summer Phillipson

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