Marketing is a constantly evolving industry, in large part due to technological advances. For your business to remain relevant, it’s important to stay ahead of the curve. Stay up to date on the latest trends, platforms, and opportunities that inbound marketing channels present to you and your business. We’re about halfway through 2017 and statistics are taking shape for the year.
If you are looking to spruce up your marketing strategy, this chart shows you the most effective channels to focus on. You can see video is trending. It’s no surprise that the platforms that support video are gaining popularity too. YouTube, Facebook and Instagram are in the lead. Video Marketing draws its viewers in and keeps them longer, even more so than imagery. HubSpot claims that 43% of people want to see more video content from marketers. Why? It’s intriguing, rich content that search engine algorithms enjoy. It also doesn’t hurt that Google owns YouTube. If you are looking to convert more leads and engage your audience, video is the way to go.
While most of the results turned out marketing platforms, messaging apps came in the top 5. Slack made it’s way onto the list as well. Slack is a productivity app that allows users to easily connect with each other and the tools and services they need to complete projects. In 2017, it seems efficiency is key.