May 13, 2024
How Parkway uses AI in digital marketing
It’s pretty much impossible to ignore artificial intelligence’s impact on business operations. While some industries are only just beginning to feel these effects, others (like digital marketing) have already experienced rapid transformations. We’ve been keeping a close eye and an…
April 22, 2024
Does your brand have its own voice?
Your business’s visual identity—which usually includes a logo, color palette and fonts, as well as a pattern and maybe a set of icons—gives your brand a unique personality and separates it from competitors. A strong, cohesive visual identity helps customers…
March 8, 2024
Decade of Digital: Sharing Parkway’s story through film
2024 marks a big milestone for Parkway. We’re lucky to celebrate our 10th anniversary as an agency this year. While we always enjoy looking ahead and jumping into new projects at the start of a new year, we’ve recently spent…
January 8, 2024
Optimizing your website architecture for SEO
A lot of our clients are really excited about starting a website redesign. It’s a big investment that’s worth celebrating! That being said, it’s easy to get wrapped up in surface-level updates like new photos and technological upgrades like integrations.…
November 15, 2023
5 Tips for standout social media graphics
Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…
November 6, 2023
Why your website needs content pruning
If you have a blog on your website, you probably already know how beneficial it can be to your business. By writing and publishing quality content on a regular basis, blog posts can increase website traffic, improve visibility in search…
October 16, 2023
How Google’s algorithm updates amplify the role of topics in SEO
Keywords have been the backbone of SEO (search engine optimization) from the start, driving traffic from search engines straight to a website’s content. It’s hard to think of SEO without them. But the game is changing. Recent updates to Google’s…