March 8, 2024
Decade of Digital: Sharing Parkway’s story through film
2024 marks a big milestone for Parkway. We’re lucky to celebrate our 10th anniversary as an agency this year. While we always enjoy looking ahead and jumping into new projects at the start of a new year, we’ve recently spent…
January 8, 2024
Optimizing your website architecture for SEO
A lot of our clients are really excited about starting a website redesign. It’s a big investment that’s worth celebrating! That being said, it’s easy to get wrapped up in surface-level updates like new photos and technological upgrades like integrations.…
November 15, 2023
5 Tips for standout social media graphics
Social media is a must for companies looking to connect with customers. One of the best ways to show followers exactly what your brand is about is with beautiful images designed specifically for your social channels. Beautiful, on-brand social media…
November 6, 2023
Why your website needs content pruning
If you have a blog on your website, you probably already know how beneficial it can be to your business. By writing and publishing quality content on a regular basis, blog posts can increase website traffic, improve visibility in search…
October 16, 2023
How Google’s algorithm updates amplify the role of topics in SEO
Keywords have been the backbone of SEO (search engine optimization) from the start, driving traffic from search engines straight to a website’s content. It’s hard to think of SEO without them. But the game is changing. Recent updates to Google’s…
September 25, 2023
Is your social media content designed to meet your goals?
A lot of businesses’ biggest road block to an engaging social media presence is knowing what to post. But, to know what should and shouldn’t make it onto your profile, you need to define why you’re using social media for…
September 11, 2023
The silent struggle: Why employees hesitate to share ideas
Recently, I (that is, Summer, one of Parkway’s copywriters) went out on a whim and pitched an idea to the team at Parkway. This was a pretty big deal to me; I was confident that my proposal was strong and…