News & Ideas - Parkway Digital

Analytics

May 22, 2023

How to set strategic goals that drive your business forward

Every business owner strives for success. While ambition is certainly a necessary factor in achieving success, business owners also need to set goals. Determining what’s most important and creating a plan for how to reach those goals requires careful consideration.…

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Website Design

May 15, 2023

Unlock the full potential of your website with these offbeat applications

If you have a website for your business, you probably started it to establish an online presence, build your brand and make it easier for searchers to find you. Did you know that your website offers even more advantages beyond…

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Perspective

May 8, 2023

From adversary to ally: We realized AI isn’t so bad

When generative AI burst into mainstream popularity in 2022, headlines like “Will AI Kill SEO” and “Will ChatGPT Steal Your Job” were all the rage…and the fear. After all, AI suddenly called into question the long-term job security of creators…

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Website Design

May 3, 2023

Designing for success: Exploring the connection between website design and conversions

Websites are a tool. Nothing more, nothing less. Depending on the type of business, the role of that tool can vary. But ultimately, websites are designed and built to perform a task. Each time we discuss a new website project…

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Analytics

May 1, 2023

It’s time to transition to GA4. Here’s what’s new!

This year, Google Analytics as we know and love it is going away. What’s technically called Universal Analytics will stop tracking new data on July 1, 2023 and in its place is the new Google Analytics 4—commonly referred to as…

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Design

April 17, 2023

How can you be a designer if you’re colorblind? It’s actually pretty simple.

When I tell people I’m colorblind, they’re usually surprised. And they always have questions. “What colors can you see, or do you only see black and white?” “What does this look like to you?” “Is my red the same as…

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Content

April 3, 2023

Content beyond SEO: What copy does your business need?

As some of you may know, Parkway is big on SEO-informed content as part of a digital strategy. Since SEO can help increase search results visibility or drive higher-quality traffic to a website, we advocate for planning and writing optimized…

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Perspective

March 21, 2023

As ChatGPT becomes more capable, here’s what businesses need to keep in mind

ChatGPT, an artificial intelligence (AI) language model developed by OpenAI, has revolutionized content creation and information synthesization in just a few months. Give ChatGPT a prompt, even a fairly complicated one, and it will spit out a human-like response in…

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Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

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