News & Ideas - Parkway Digital

Search Engine Optimization

March 15, 2023

What is SEO really for? SEO as part of a digital strategy

Your website has at least a couple of different types of content. Depending on how complex your site is and who it serves, you may have quite a few. Pages provide general information about your company, while posts offer informative…

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Studio News

March 15, 2023

Parkway brings home 1 Silver ADDY

In advertising, March is awards season. It’s the time when agencies from across Buffalo come together for our AAF chapter’s American Advertising Awards and celebrate the industry’s best and brightest. This year brought some steep competition. With a record-breaking number…

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Perspective

March 10, 2023

Obstacles into opportunities: Embracing the journey with an open mind

Starting a business is easy. Growing one, not so much. When Parkway began, we were small. The day-to-day was filled with creative work, whether for existing clients or coming up with new ways to reach new ones. There was time…

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Content

February 22, 2023

Why (and how) collaboration fosters better website content

Over 70% of small businesses have their own website. As more and more follow suit, it’s important for business owners to consider how their website comes across to customers. Everyone knows that an attractive design is a major asset when…

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Strategy

February 15, 2023

Why your marketing is an investment, not an expense

A lot of businesses face the same challenges, no matter what industry they belong to or what size they are. It’s all about standing out from the competition to drive sales that lead to profits. It’s often good marketing that…

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Content

February 8, 2023

Why the latest Google helpful content update is a big deal

We use search engines to find the answer to any question in the blink of an eye. We gravitate toward those first couple of results. After all, Google lists them at the top because they’re the most relevant and informative,…

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Website Design

January 30, 2023

4 UX best practices for your website content

What makes a website user experience successful? Is it the design elements, the content or the functionality? We’d argue it’s a combination of all three, though we have to give extra credit to strategic content that reflects user experience (UX)…

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January 23, 2023

To hashtag or not to hashtag: Do they matter in 2023?

We saw hashtags on social media for the first time back in 2007 and now it’s 2023… so, are hashtags even still a thing? Maybe you still throw a few hashtags into the bottom of your posts or maybe you…

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Studio News

January 16, 2023

Parkway moves on up (upstairs, that is)

After months of renovating the second floor of our Lancaster office, we are happy to say it’s finally complete! We’ll be decorating forever, but the functional workspaces and overall aesthetic are finished–and looking pretty good, if you ask us. The…

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