News & Ideas - Parkway Digital

Advertising Website Design

May 27, 2026

How to create landing pages that convert

When you run ads online or send out email campaigns, you likely want the people seeing them to do something: book an appointment, sign up for a free trial, download a resource or buy a product. Sending traffic to your…

Summer Phillipson

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Studio News

May 13, 2026

Catch Chris on INcorporate: A podcast for business owners

INcorporate: A podcast for small business owners Presented by UB Center for Entrepreneurial Leadership Season 2, Episode 5 Marketing in the Age of AI Chris sat down with INcorporate host Susan Steffan and Celine Krzan, a clinical assistant professor of…

Parkway Digital

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Website Design

April 27, 2026

Why we (still) host every website on WP Engine

Editor’s note: This is a refresh of a blog post we originally published in October 2020. Five and a half years later, we trust the same hosting platform with all of our websites. We figured that was worth revisiting, refreshing…

Robert Klingensmith

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Email Marketing

April 8, 2026

Email workflow automations worth having

Automated emails can be a strong asset for businesses already running or thinking about investing in email marketing. Accumulating an email list and developing regular newsletters or promotional content is a great start, but you can do even more with…

Summer Phillipson

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March 25, 2026

5 Social media metrics worth paying attention to

If you invest in social media as part of your digital marketing strategy, you want to know if those efforts are paying off. Just like with your website, analytics provide insights into your social media success; that doesn’t mean the…

Aryn Kraus

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Content Perspective

March 9, 2026

Finding originality in the age of AI-generated content

There is constant pressure for business owners and leaders to do more with less. AI feels like a reasonable solution, particularly for content creation. It’s so tempting to use a low-cost (or even free) tool to instantly create exactly what…

Summer Phillipson

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Advertising

February 25, 2026

ChatGPT ads are here—sort of

While Claude used its Super Bowl ad to point out that AI conversations aren’t the right place for ads, ChatGPT launched its first ads the very next day. We’re not here to tell you which AI giant is right about…

Taylor Flynn

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Strategy

February 11, 2026

What to post (and what to avoid) on social media for your business

Social media often feels like something businesses are supposed to do. Social isn’t a mandatory marketing channel by any means, but it is a smart investment if your current and ideal customers actively use the platforms. A thoughtful social presence…

Aryn Kraus

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Advertising

January 28, 2026

How search engine changes impact small advertisers

Ten years ago, someone looking for more information on a topic or a solution to a problem almost certainly Googled it. But in late 2024, Google’s worldwide search engine market share dropped below 90% for the first time since 2015,…

Taylor Flynn

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