Website Design

Improving your online store with smart ecommerce design and development

By May 28, 2020September 14th, 2020No Comments

Ecommerce sales are rising faster than ever today. If you ask us, it’s the perfect time to start selling your products and services online or revamp your current ecommerce strategy. A functional and well-designed ecommerce website delivers an enjoyable online shopping experience for your customers. Ultimately, the goal of your ecommerce website is to encourage sales, and your website design should work to do just that!

One of our favorite ecommerce projects from the last few years is the Red Disk Studio website. The Parkway team worked hard to build a visually appealing design while ensuring a user-friendly shopping experience and an efficient checkout process for their customers!

Create a Captivating Homepage

Your homepage is one of the most important parts of your ecommerce website and overall digital strategy. Actually, 65 percent of all Red Disk website sessions started on the homepage in 2019. Make a good first impression with a homepage design that captures the attention of your website visitors and connects with new customers from the moment they enter your website.

Simplicity goes a long way when it comes to ecommerce website design. Your homepage should exude your brand’s tone and message with minimalist qualities. Avoid making your homepage strictly a list of your products. Instead, feature your best-selling products and include a brand statement or call to action that encourages visitors to dig deeper into your site!

Design for Usability

Delivering an exceptional user experience is key to connecting with customers on an ecommerce website. A clear user flow and simple navigation help users find exactly what they’re looking for no matter where they entered your site. Invite your website visitors to see all that you have to offer with conversion-centered design!

Make Viewing Products Easy

It’s essential that you let the most important part of your ecommerce website design, your products, shine! An easily navigable website that features your trending products and allows for quick access to important details guides potential customers through the buying process.

Organize your Products

Make the ecommerce shopping experience coherent with well-defined product categories. Display your site’s product categories within the top level of navigation to show customers all that you offer. Simple, yet specific category labels allow shoppers to scan and browse all of your product offerings quickly. Product search and filtering functionality also help customers easily find what they’re looking for.

Ecommerce Product Page Design

The ecommerce experience should attempt to mimic a physical shopping interaction as much as possible. When customers land on a product page, they should be able to find the details they need about the product, including product dimensions, materials and uses. Detailed product descriptions help customers shopping on your site to understand your products better and make informed purchase decisions. They’re also interpreted by search engines to deliver highly relevant product results to users searching for your products.

Leverage Quality Imagery

Images are your most valuable tool in demonstrating your quality products to potential customers. A high-quality visual shows shoppers exactly what they’re buying and allows them to closely examine and zoom in on a product. Be sure to use professional photos from a variety of different angles and proximities in your ecommerce product page design to provide an engaging online shopping experience for customers.

Optimize the Purchase Process

Ensure a seamless ecommerce experience with an optimized purchase process free from hiccups and distractions. Design a shopping cart that customers can easily access while shopping. This allows customers to make changes to the items in their cart, such as quantity, color or size, with the click of a button, rather than re-adding the item again.

Next, employ a standardized checkout flow that includes all of the necessary billing and shipping components in a minimal number of steps. Always include a confirmation notification to let customers know their order was successfully placed and provide them with a detailed order summary.

Build Trust with Secure Ecommerce Web Development

It’s so important that your custom ecommerce website demonstrates the maximum level of security. Your potential customers want to know they can trust your ecommerce shop, and their privacy and personal data is protected when they’re performing a transaction. Besides using a secure server, you can communicate trustworthiness to shoppers by including an overview of your business on your website, your team members, links to your social media profiles and your business’ contact information.

Demonstrate a secure transaction process by including accessible shipping and return policies, privacy policies or other relevant store policies written in plain, understandable language on your ecommerce site. Include a link in your cart that lets users know how security is handled at your store so they can view your approach before checking out. You can also include product reviews on your product pages to help alleviate any concerns customers may have about a specific product!

Optimize for Mobile

In 2019, 28 percent of ecommerce sales were performed on mobile, and that number is expected to rise each year. Even if users didn’t complete a transaction on mobile, there’s a good chance their mobile device was part of their purchase process. According to Google, 85 percent of users begin a sale on one device and complete it on another.

It’s important that your ecommerce brand experience is consistent across all channels, whether your customers are using a mobile device, tablet or desktop to browse and shop. Ensure the best experience for all users by making your website responsive. This way, you can make sure that your checkout and product pages adjust to the exact screen size and orientation of any device browsing your site.