News & Ideas - Parkway Digital

Search Engine Optimization

January 14, 2026

What Actually Matters for SEO Now

Depending on who you ask or what you read online, SEO is either in a rapid decline or is entering a new era. Generative AI and the rise of AI-powered search experiences have disrupted the status quo. If you're questioning…

Summer Phillipson

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Design

October 29, 2025

Why strong brands evolve their visual identity over time

A brand’s visual identity communicates its core values and personality. Together, colors, typography, imagery and other design choices become a visual identity that creates recognition and sets expectations at a glance. As companies grow and time passes, audiences (and their…

Tyler Schwab

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Analytics

September 19, 2025

How To: Set Up a Google Account with a non-Gmail Email

At Parkway, we use several Google tools to monitor your website’s performance, including Google Analytics and Google Search Console. You may be interested in accessing these accounts to see the numbers for yourself. It’s easy for us to give you…

Robert Klingensmith

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Design

August 26, 2025

What brand consistency looks like (and how it builds trust)

It’s no secret that strong brands are built on trust. That confidence often comes from repeated positive interactions. Moments when your audience feels like they know who you are and what to expect help create a brand experience that feels…

Tyler Schwab

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Perspective

July 8, 2025

Is AI making marketers lazy?

As a copywriter, this is a question I’ve been thinking a lot about lately. AI feels incessant and unavoidable, both in how we discuss marketing and how we do it. AI has, for better or worse, already changed how we…

Summer Phillipson

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Content Strategy

June 24, 2025

Impressions are the new clicks. Here’s how to make them count.

If clicks to your website from Google’s search results are down but impressions are holding steady (or maybe even trending upward), you’re likely seeing the effects of AI search firsthand. You’re probably already aware that tools like AI Overviews and…

Summer Phillipson

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June 9, 2025

Which social media platforms should your brand be on?

It’s tempting to think your business needs to be active on every social media platform to stay relevant and connected. But more isn’t always better, and that’s especially true in this case. Trying to appear everywhere could lead to failing…

Aryn Kraus

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Perspective

May 27, 2025

5 Thoughts on Parkway’s approach to project management

As a small agency, Parkway’s approach to project management hasn’t always been structured. But as we’ve grown, ensuring everyone—including our team, our clients and our partners—is on the same page is essential. Over the last year, we’ve put real thought…

Sarah Schlaich

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Email Marketing

May 12, 2025

A smaller, smarter email list is better for your business

Email marketing is one of digital marketing’s most effective tools. On average, every $1 spent on email marketing returns about $36. Unlike other marketing platforms, email gives you direct access to audiences through a distribution channel you own and control.…

Summer Phillipson

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