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Posts by category
- Category: Advertising
- Category: Analytics
- Category: Case Study
- Category: Content
- Content Marketing vs. SEO: How they’re different and why you might need both
- How Parkway uses AI in digital marketing
- Does your brand have its own voice?
- Developing a content distribution strategy
- Content beyond SEO: What copy does your business need?
- Why (and how) collaboration fosters better website content
- Why the latest Google helpful content update is a big deal
- Why quality reigns supreme over quantity in content marketing
- Everything you need to know about AI content generation
- 7 Reasons to update your website copy
- How to write content for your new website
- Category: Design
- Category: Email Marketing
- Category: Innovation
- Category: Perspective
- Navigating the ever-present pressures to create our very best
- How Parkway Digital treats its clients differently
- The silent struggle: Why employees hesitate to share ideas
- The power of “no” in business
- The reality behind the rhetoric: 7 candid copywriter confessions
- Redefining the agency work week: Our journey to balance and productivity at Parkway
- The evolution of a content team (& what it means for Parkway’s clients)
- From adversary to ally: We realized AI isn’t so bad
- As ChatGPT becomes more capable, here’s what businesses need to keep in mind
- Obstacles into opportunities: Embracing the journey with an open mind
- Our favorite brands (and why we love them)
- Keeping Parkway organized as we grow
- The best things about our year in quarantine
- Adapting our approach to digital marketing for 2020
- What collaboration means to us
- 16 Buffalo Instagram accounts the Parkway team is obsessed with
- Building a business: Lessons from Parkway Digital’s first 5 years
- Why Instagram is the best social media
- Category: Search Engine Optimization
- AI search is helping people find your business
- Why SEO still matters in a zero-click world
- What will AI Overview mean for your business?
- Optimizing your website architecture for SEO
- Why your website needs content pruning
- How Google’s algorithm updates amplify the role of topics in SEO
- EEAT guidelines explained: How experience, expertise, authority and trust impact SEO
- Is a blog right for your business? Here’s what to consider
- What is SEO really for? SEO as part of a digital strategy
- 6 SEO myths and misconceptions you can ignore
- Short-term strategies for long-term SEO success
- Using topic clusters to improve SEO and build authority
- Designing for SEO: 3 Must-haves for SEO friendly web design
- Keyword research tools we love
- How to create an awesome Google business listing
- The search engine ranking factors you need to know
- What happens to your website when you stop SEO?
- Meet Google’s BERT update
- How we rank on search engines that aren’t Google
- Category: Social Media
- 5 Tips for standout social media graphics
- Is your social media content designed to meet your goals?
- To hashtag or not to hashtag: Do they matter in 2023?
- Our biggest social media pet peeves
- How to share your company’s content
- Tips to keep in mind when writing for social media
- Creating a good Instagram bio
- Designing for the Instagram grid
- How to increase engagement on your Instagram posts
- 3 Social media management steps for small businesses
- The best time to post on social media
- Using Instagram Stories to your advantage
- Why do you need a social media style guide?
- Category: Strategy
- Why diversifying your lead generation is essential
- Why we’re big on A/B testing
- How to find (and connect with) your ideal customers
- Amplify your content’s reach and impact with content repurposing
- Why your marketing is an investment, not an expense
- How to build brand consistency (and maintain it online)
- Category: Studio News
- Decade of Digital: Sharing Parkway’s story through film
- Parkway brings home 1 Silver ADDY
- Parkway moves on up (upstairs, that is)
- From rec volleyball to secret Santa, 2022 was a big year!
- 3 Silver awards for the Parkway team
- Year in review: 12 moments from 2021 we won’t forget
- The journey to Parkway’s new office
- Parkway announces expansion and new home in Village of Lancaster
- Parkway wins at this year’s American Advertising Awards
- Introducing Parkway’s connection-inspired rebrand
- Year in review: How we spent 2020
- Parkway Digital takes home 2 silver ADDYs
- Getting to know Taylor
- Getting to know Rob
- Getting to know Chris
- What’s in a name? There’s a lot in ours
- Parkway wins 2 Graphic Design USA awards
- Parkway wins best website at the BETAS
- Parkway claims five GDUSA Awards
- Parkway wins big at the ADDYs
- Parkway welcomes another team member
- Parkway awarded 5 Web Design Awards
- Category: Website Design
- Unlock the full potential of your website with these offbeat applications
- Designing for success: Exploring the connection between website design and conversions
- 4 UX best practices for your website content
- Refine your customer journey experience with 5 steps
- What to do after launching a website
- Why you should have a website (even if your competitors don’t)
- Upgrading to PHP8 at WP Engine
- Upgrading to WP Engine’s Advanced Network
- Why we love WP Engine
- Understanding the basics of web design
- How we use user behavior in website redesigns
- The benefits of rebuilding your WordPress website
- What a mobile-first index means for your website
- Why do I need a responsive website?
