Pages
- Account Setup – Thank you
- Analytics
- Approach
- Contact
- Content Marketing
- Digital Advertising
- Digital Advertising Form
- Digital Strategy
- Homepage
- Job Opportunities
- News
- Our Work
- American Medical Seminars
- Buffalo Museum of Science
- Cellular Preservation Technologies
- Centre for Ocular Research & Education
- Decks Unlimited
- Eastman Machine Company
- Envision Wellness
- Frank Lloyd Wright’s Martin House
- Glen Iris Inn
- IP.com
- Jeffrey Freedman Attorneys
- Mach Architecture
- Make Your Moment
- ParentSeek
- Pressure Drop Brewing
- Red Disk Studio
- Renda & Renda
- Rich Entertainment Group
- SHIELD Security
- TechBuffalo
- The EASY Way
- The Travel Team
- Tifft Nature Preserve
- Villa Maria College
- Vision Financial Group
- Schedule Advanced Network Upgrade
- SEO
- Services
- Sitemap
- Social Media Marketing
- Software Development
- Sucuri Account Setup
- Supply Credentials to Parkway Digital
- Supply Credit Card to Parkway Digital
- Support
- Survey
- The Team
- Website Design
- WP Engine Account Setup
Posts by category
- Category: Advertising
- Working with (not against) Google Ads automation
- 4 Questions to ask your ad agency about a cookieless future
- Kobe Bryant’s impact on advertising in Super Bowl LIV and beyond
- 5 Benefits of adding geotargeting to your marketing mix
- Everything you need to know to create UTM codes
- 3 Super Bowl ads we liked (and 1 we didn’t)
- Category: Analytics
- Category: Case Study
- The Parkway content team adds a new copywriter
- Case study: The impact of content quality over quantity
- Writing Buffalo’s next chapter, one website at a time
- Case study: Redesigning to maximize conversion rate
- Case study: Increasing organic sessions 50% with streamlined navigation
- Case study: Maximizing distribution with a targeted campaign
- Case study: Personalizing user experience with geotargeting
- Case study: Optimizing content for 750% organic growth
- Category: Content
- Why (and how) collaboration fosters better website content
- Why the latest Google helpful content update is a big deal
- 5 Words and phrases you probably don’t need
- 5 Digital marketing trends to try in 2023
- 5 Types of interactive content to add to your website
- How to write email subject lines that get opened
- Why quality reigns supreme over quantity in content marketing
- Everything you need to know about AI content generation
- 7 Reasons to update your website copy
- Short-term strategies for long-term SEO success
- So you want to start a podcast?
- Optimizing pages and posts to maximize search potential
- Developing a content distribution strategy
- Why we’re building content marketing strategies for our clients
- Parkway welcomes new digital copywriter
- How to update old blog posts for SEO
- How to write content for your new website
- Category: Design
- Category: Innovation
- The (re)emergence of static site generation
- 15 Email marketing tips for small businesses
- How Parkway Digital is helping clients respond to COVID-19
- Video marketing trends you’ll see in 2020
- Why you should turn on dark mode settings
- What is geotargeting?
- 7 Inbound marketing trends for 2019
- Using MailChimp for better marketing results
- Data visualizations using Data Studio
- Category: Perspective
- As ChatGPT becomes more capable, here’s what businesses need to keep in mind
- Obstacles into opportunities: Embracing the journey with an open mind
- Parkway’s Christmas list: 3 Wishes for the holidays
- What Parkway is grateful for this year
- Our favorite brands (and why we love them)
- Parkway’s picks: summer reads edition
- The holiday traditions we love
- Keeping Parkway organized as we grow
- Kicking off 2021 with team-oriented goals
- Adapting our approach to digital marketing for 2020
- 33 Buffalo small businesses on our holiday wish list
- What collaboration means to us
- 5 Remote work tools we’re using to stay productive at home
- 16 Buffalo Instagram accounts the Parkway team is obsessed with
- Building a business: Lessons from Parkway Digital’s first 5 years
- Parkway Digital’s winter reading list
- How Parkway Digital treats its clients differently
- Disney+ fails fast
- Your startup business needs flexibility
- The best places in Buffalo to get things done
- 7 Steps for filling your summer sketchbook
- Why Instagram is the best social media
- 7 Apps we’re using to stay productive in 2019
- 5 Lessons from Burger King’s Whopper Detour
- Why does Parkway love WordPress?
- What’s all the buzz about net neutrality?
- Amazon Go is cool. Can it improve marketing?
- Google’s “Material Design” is defining UI’s future
- Category: Search Engine Optimization
- What is SEO really for? SEO as part of a digital strategy
- 6 SEO myths and misconceptions you can ignore
- The Role of E-A-T in SEO
- Using topic clusters to improve SEO and build authority
- A conversation with Shaw Photography Co: The importance of an SEO-friendly website
- Designing for SEO: 3 Must-haves for SEO friendly web design
- Keyword research tools we love
- How to create an awesome Google business listing
- Using structured data to connect with more users
- Why your blog needs content pruning (with case studies)
- How voice and visual search impact your SEO
- The search engine ranking factors you need to know
- What happens to your website when you stop SEO?
- Optimizing your website architecture for SEO
- Meet Google’s BERT update
- How a smart content strategy increases EAT
- How we rank on search engines that aren’t Google
- Category: Social Media
- To hashtag or not to hashtag: Do they matter in 2023?
- Our biggest social media pet peeves
- How to share your company’s content
- How to maximize LinkedIn for your business
- Refreshing your brand with content pruning
- Tips to keep in mind when writing for social media
- Using Facebook and Instagram Shopping for your small business
- Creating a good Instagram bio
- Designing for the Instagram grid
- 5 Tips for standout social media graphics
- Using Facebook Ads to your advantage
- How to increase engagement on your Instagram posts
- 8 Social media skills you need to have
- 3 Social media management steps for small businesses
- The best time to post on social media
- What you need to know about the G+ shutdown
- Using Instagram Stories to your advantage
- The beginner’s guide to ranking on YouTube
- Why do you need a social media style guide?
- Category: Software
- Category: Strategy
- Insourcing or outsourcing: Which is right for you?
- Why your marketing is an investment, not an expense
- How to build brand consistency (and maintain it online)
- 4 Ways to improve email open rates
- Engage with customers using an omnichannel shopping experience
- How small businesses can use marketing automation
- Using email marketing in your marketing mix
- Category: Studio News
- Parkway brings home 1 Silver ADDY
- Parkway moves on up (upstairs, that is)
- From rec volleyball to secret Santa, 2022 was a big year!
- Parkway Digital’s favorite podcasts
- Parkway welcomes summer intern
- 3 Silver awards for the Parkway team
- Year in review: 12 moments from 2021 we won’t forget
- David joins Parkway’s content team
- The journey to Parkway’s new office
- Parkway announces expansion and new home in Village of Lancaster
- Parkway wins at this year’s American Advertising Awards
- Introducing Parkway’s connection-inspired rebrand
- Year in review: How we spent 2020
- Local causes close to our hearts
- The Parkway team welcomes its seventh member!
- Parkway Digital takes home 2 silver ADDYs
- Getting to know Kelsie
- Getting to know Taylor
- Getting to know Dana
- Getting to know Rob
- Getting to know Jenna
- Getting to know Chris
- What’s in a name? There’s a lot in ours
- Parkway wins 2 Graphic Design USA awards
- Parkway wins best website at the BETAS
- Parkway claims five GDUSA Awards
- Parkway wins big at the ADDYs
- Parkway welcomes another team member
- The Parkway team continues to grow!
- Jenna accepted to Leadership Buffalo
- Parkway awarded 5 Web Design Awards
- Category: Website Design
- 4 UX best practices for your website content
- Refine your customer journey experience with 5 steps
- What to do after launching a website
- Why you should have a website (even if your competitors don’t)
- Upgrading to PHP8 at WP Engine
- Upgrading to WP Engine’s Advanced Network
- How to get your website project started (and keep it moving)
- 3 Web design trends we love for 2021 (and 1 we don’t)
- The future of WordPress: 3 WordPress trends for 2021
- Why we love WP Engine
- Understanding the basics of web design
- Improving your online store with smart ecommerce design and development
- Designing your website to increase conversions
- A brief history of accessibility online
- How we use user behavior in website redesigns
- The benefits of rebuilding your WordPress website
- Why you need a website redesign before your next campaign
- 5 reasons your website will outperform that fancy app
- What a mobile-first index means for your website
- Why do I need a responsive website?
